SEVENTY ONE GIN
Glamorous debut at Four Seasons Madrid
Location: Four Seasons Hotel, Madrid
Date: June 2024
Art meets liquid luxury.
In June 2024, we hosted an exclusive presentation of Seventy One Gin at the prestigious Four Seasons Hotel Madrid, bringing together a select group of professionals from the world of mixology, gastronomy, and luxury hospitality.
Created by fashion photographer Mert Alas, Seventy One is a bold expression of identity, beauty, and sensuality—distilled and aged like no other gin on the market.
Guests were immersed in the story and artistry behind the spirit, with cocktails served in a setting that matched the brand’s refined aesthetic and provocative character.
A striking introduction to a gin that redefines the ultra-premium category.