Our story

Diffusion Wine & Spirits is a dynamic joint venture between Famille Perrin, a renowned wine producer with a rich legacy, and Akim Simsek, an industry expert with over two decades of experience in the wine, spirits, and hospitality.

This unique alliance combines the tradition, excellence, and heritage of world-class wine craftsmanship with an agile, market-savvy vision rooted in distribution, brand building, and commercial development.

We are more than an importer or distributor.
We are a strategic partner for premium and super-premium brands, delivering tailored solutions that ensure long-term growth and market presence.